Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Big Data Mba: Driving Business Strategies With Data ScienceISBN13:9781119181118ISBN10:1119181119Author:Schmarzo, Bill (Author)Description:Integrate Big Data Into Business To Drive Competitive Advantage And Sustainable Success Big Data Mba Brings Insight And Expertise To Leveraging Big Data In Business So You Can Harness The Power Of Analytics And Gain A True Business Advantage Based On A Practical Framework With Supporting Methodology And Hands-On Exercises, This Book Helps Identify Where And How Big Data Can Help You Transform Your Business You'll Learn How To Exploit New Sources Of Customer, Product, And Operational Data, Coupled With Advanced Analytics And Data Science, To Optimize Key Processes, Uncover Monetization Opportunities, And Create New Sources Of Competitive Differentiation The Discussion Includes Guidelines For Operationalizing Analytics, Optimal Organizational Structure, And Using Analytic Insights Throughout Your Organization's User Experience To Customers And Front-End Employees Alike You'll Learn To Think Like A Data Scientist As You Build Upon The Decisions Your Business Is Trying To Make, The Hypotheses You Need To Test, And The Predictions You Need To Produce Business Stakeholders No Longer Need To Relinquish Control Of Data And Analytics To It In Fact, They Must Champion The Organization's Data Collection And Analysis Efforts This Book Is A Primer On The Business Approach To Analytics, Providing The Practical Understanding You Need To Convert Data Into Opportunity Understand Where And How To Leverage Big Data Integrate Analytics Into Everyday Operations Structure Your Organization To Drive Analytic Insights Optimize Processes, Uncover Opportunities, And Stand Out From The Rest Help Business Stakeholders To Think Like A Data Scientist Understand Appropriate Business Application Of Different Analytic Techniques If You Want Data To Transform Your Business, You Need To Know How To Put It To Use Big Data Mba Shows You How To Implement Big Data And Analytics To Make Better Decisions Binding:Paperback, PaperbackPublisher:WileyPublication Date:2015-12-21Weight:1.1 lbsDimensions:0.5'' H x 9.2'' L x 7.3'' WNumber of Pages:320Language:English
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Location: USA
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Book Title: Big Data Mba: Driving Business Strategies With Data Science
Item Length: 9.2in
Item Height: 0.9in
Item Width: 7.4in
Author: Bill Schmarzo
Publication Name: Big Data Mba : Driving Business Strategies with Data Science
Format: Trade Paperback
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2015
Type: Textbook
Item Weight: 19.2 Oz
Number of Pages: 320 Pages