Description: Business-to-business Marketing Management : Strategies, Cases and Solutions, Hardcover by Glynn, Mark S. (EDT); Woodside, Arch G. (EDT), ISBN 1780525761, ISBN-13 9781780525761, Brand New, Free shipping in the US This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
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Book Title: Business-to-business Marketing Management : Strategies, Cases and
Number of Pages: 360 Pages
Publication Name: Business-To-Business Marketing Management : Strategies, Cases and Solutions
Language: English
Publisher: Emerald Publishing The Limited
Subject: Sales & Selling / Management, Marketing / Industrial
Item Height: 1.3 in
Publication Year: 2012
Item Weight: 24 Oz
Type: Textbook
Author: Arch G. Woodside
Item Length: 9.2 in
Subject Area: Business & Economics
Series: Advances in Business Marketing and Purchasing Ser.
Item Width: 6.1 in
Format: Hardcover
