Description: Business-to-Business Marketing Management by Mark S. Glynn, Arch G. Woodside Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. Publisher Description This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills? Details ISBN 1780525761 ISBN-13 9781780525761 Title Business-to-Business Marketing Management Author Mark S. Glynn, Arch G. Woodside Format Hardcover Year 2012 Pages 360 Publisher Emerald Publishing Limited GE_Item_ID:161769122; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 165.99 USD
Location: Calgary, Alberta
End Time: 2024-12-06T04:34:00.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781780525761
Book Title: Business-to-Business Marketing Management
Number of Pages: 360 Pages
Language: English
Publication Name: Business-To-Business Marketing Management : Strategies, Cases and Solutions
Publisher: Emerald Publishing The Limited
Publication Year: 2012
Item Height: 1.3 in
Subject: Sales & Selling / Management, Marketing / Industrial
Type: Textbook
Item Weight: 24 Oz
Subject Area: Business & Economics
Item Length: 9.2 in
Author: Arch G. Woodside
Item Width: 6.1 in
Series: Advances in Business Marketing and Purchasing Ser.
Format: Hardcover