Creative Product Design: A Practical Guide to Requirements Capture Management by

Description: Creative Product Design by Margaret Bruce, Rachel Cooper Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine months product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: * Customer, user and market requirements * Design requirements * Technical requirements The requirements capture model constitutes three phases: * Information gathering * Information transformation * Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process. Back Cover Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 500f product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine months product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements capture defines: Customer, user and market requirements Design requirements Technical requirements The requirements capture model constitutes three phases: Information gathering Information transformation Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process. Flap Defining a process of requirements capture as the "front end" or "pre-development" of the product development process is imperative. The front end is a critical phase because once the concept has been defined, then about 800f subsequent costs will have been committed. Without the requirements capture process, false assumptions regarding customer, technical and other requirements may be made. Such false assumptions lead to errors in the product specification which may only be uncovered later in the process. It does not take much to imagine the impact this has on time and money. With the current focus on achieving quick response, managers worry that more effort expended on requirements capture at the front end will increase the time of product development. However, companies with intensive front end activities spend 40 0.000000e+00ss time on product development than those that ignore this stage. In addition, companies with an effective requirements capture process gain more profits and revenue from new products than those that do not have an adequate requirements capture process. The writing is on the wall. Author Biography About the Authors Dr Margaret Bruce is Professor of Design Management and Marketing and Head of Department of Textiles, UMIST. She has written several books and papers on design and innovation and carried out international research programmes in these fields. She has developed courses and run executive programmes in Product Development Management and Design and edits the International Journal of Product Development, Innovation and Management. Dr Rachel Cooper is Professor of Design Management and Associate Head of Research in the School of Art and Design at the University of Salford. She is Chair of the European Design Academy and edits the international journal, The Design Journal. She has published several books and papers in design management, new product development and conducted major research programmes in this field. Table of Contents Acknowledgements. Introduction. REQUIREMENTS CAPTURE. New Product Development. Requirements: Ideas, Research and Strategy. Requirements: Market Research Tools and Techniques. CAPTURING AND MANAGING REQUIREMENTS CAPTURE IN PRACTICE. Introduction to the Case Studies. Colossus Case Study. Vantage Case Study. Bandage Case Study. Construct Case Study. GUIDELINES TO REQUIREMENTS CAPTURE. Requirements Capture Process. Integrating Requirements Capture with Product Development. References. Index. Long Description Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine months product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: Customer, user and market requirements Design requirements Technical requirements The requirements capture model constitutes three phases: Information gathering Information transformation Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process. Feature The authors take into account both customer and stake holder requirements and incorporate them into a generic framework for requirements capture that can be applied to any industrys needs. They provide a practical guide to illustrate how to capture, store, and process market information and then feed it into design and development activities at the front end of product development. Based on detailed studies from companies in the manufacturing, retail, and service industries. Provides a generic process for requirements capture that has been developed and tested by various companies in their market research. These include GPT, Rover/BMW, ICL, ICI, BNFL, Girobank, Vymura, Dragon International, and What If? Details ISBN0471987204 Author Rachel Cooper Short Title CREATIVE PRODUCT DESIGN Language English ISBN-10 0471987204 ISBN-13 9780471987208 Media Book Format Hardcover DEWEY 658.575 Illustrations Yes Subtitle A Practical Guide to Requirements Capture Management Edition 1st Pages 240 Imprint John Wiley & Sons Inc Place of Publication New York Country of Publication United States Affiliation Umist DOI 10.1604/9780471987208 UK Release Date 2000-11-24 AU Release Date 2001-01-04 NZ Release Date 2001-01-04 Publisher John Wiley & Sons Inc Year 2000 Publication Date 2000-11-24 Audience Professional & Vocational US Release Date 2000-11-24 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:126567947;

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