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Book Title: Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers

Item Length: 8in

Item Height: 0.7in

Item Width: 5.3in

Author: Geoffrey A. Moore

Format: Trade Paperback

Language: English

Topic: Marketing / General, Reference, Technical & Manufacturing Industries & Trades, New Business Enterprises, Management, Sales & Selling / General

Publisher: HarperCollins

Publication Year: 2014

Genre: Technology & Engineering, Business & Economics

Item Weight: 7.7 Oz

Number of Pages: 288 Pages