Description: Crossing the Chasm by Geoffrey A. Moore ( English and paperback) fast shipping.. About the author:Geoffrey A. Moore Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s latest business-related work, Zone to Win, addresses the challenge large enterprises face when embracing disruptive innovations, even when it is in their best interests to do so. It’s time to stop explaining why they don’t and start explaining how they can. This has been the basis of much of his recent consulting. Description The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings.
Price: 13.05 USD
Location: DASNA, UTTAR PRADESH
End Time: 2024-09-28T11:51:19.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Edition: 3
Book Title: Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers
Number of Pages: 288 Pages
Language: English
Publisher: HarperCollins
Topic: Marketing / General, Reference, Technical & Manufacturing Industries & Trades, New Business Enterprises, Management, Sales & Selling / General
Item Height: 0.7 in
Publication Year: 2014
Genre: Technology & Engineering, Business & Economics
Item Weight: 7.5 Oz
Author: Geoffrey A. Moore
Item Length: 8 in
Item Width: 5.3 in
Format: Trade Paperback
