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Publication Name: HarperCollins Publishers
Book Title: Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
Number of Pages: 256 Pages
Language: English
Publisher: HarperCollins
Publication Year: 2006
Topic: Marketing / General, Technical & Manufacturing Industries & Trades, New Business Enterprises, Sales & Selling / General
Item Height: 0.6 in
Genre: Technology & Engineering, Business & Economics
Item Weight: 6.4 Oz
Author: Geoffrey A. Moore
Item Length: 8 in
Item Width: 5.3 in
Book Series: Collins Business Essentials Ser.
Format: Trade Paperback
