Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Crystallizing Public OpinionISBN13:9781935439264ISBN10:193543926XAuthor:Bernays, Edward (Author), Ewen, Stuart (Introduction by)Description:A Seminal Work On How Public Opinion Is Created And Shaped, Edward Bernays's 1923 Classic Crystallizing Public Opinion Set Down The Principles That Corporations And Government Have Used To Influence Public Attitudes Over The Past Century A Primer On The Then New Profession Of Public Relations Counsel, Crystallizing Elucidates The Instruments And Techniques That Pr Professionals Use To Mold Public Opinion On Behalf Of Their Client's Interests By Adapting The Ideas That Bernays Put Forth In This Book, Governments And Advertisers Have Been Able To Regiment The Mind Like The Military Regiments The Body The First Ever Book Ever Written About The Public Relations Industry, This All-New Edition Of Crystallizing Public Opinion Features An Introduction By Stuart Ewen, Author Of Pr A Social History Of Spin, All Consuming Images: On The Politics Of Style In Contemporary Culture, And Captains Of Consciousness: Advertising And The Social Roots Of The Consumer Culture Binding:Paperback, PaperbackPublisher:Ig PublishingPublication Date:2011-08-16Weight:0.35 lbsDimensions:0.6'' H x 7.6'' L x 4.9'' WNumber of Pages:204Language:English
Price: 14.94 USD
Location: USA
End Time: 2024-09-25T17:59:34.000Z
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Book Title: Crystallizing Public Opinion
Item Length: 7.5in
Item Height: 0.6in
Item Width: 5in
Author: Edward Bernays
Format: Trade Paperback
Language: English
Topic: Marketing / General, Public Relations, Sociology / General, Social Psychology
Publisher: IG Publishing, Incorporated
Publication Year: 2011
Genre: Psychology, Business & Economics, Social Science
Item Weight: 5.6 Oz
Number of Pages: 216 Pages
