Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chave

Description: Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chavez, Vivek Vaidya, Chris O’Hara Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description The indispensable guide to data-powered marketing from the team behind the data management platform (DMP) that helps fuel Salesforce—the #1 customer relationship management (CRM) company in the world. A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies—cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)—we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven shows businesses how to use that data to target and delight their customers with unprecedented accuracy and success, bringing them closer to their brands and inspiring them to engage, purchase, and remain loyal. It explains how strategies for marketing can be crafted to capture, organize, and analyze data from every source and to activate it across every channel. Readers will learn the three principles for building a successful data strategy, the five sources of data-driven power, and seven forecasts for the future. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come. Author Biography Tom Chavez is the founder and CEO of Superset Inc., a venture studio that founds, funds, and builds technology companies. A serial tech entrepreneur who has spent the last 20 years developing new technologies for data, analytics, and AI, he was CEO and cofounder of Krux, the data management platform acquired by Salesforce in 2016, which is now the technical backbone of Salesforce Marketing Cloud. He holds a PhD in Engineering-Economic Systems and Operations Research from Stanford University and an AB in Computer Science and Philosophy from Harvard University. Chris OHaras monthly "Managing the Data" AdExchanger column and annual Econsultancy whitepapers on programmatic media, data management, mobile advertising, and media management are widely read throughout the ad technology, media, and agency industries. Chris joined Krux to build and lead its marketer data practice. He now oversees global product marketing for Salesforce DMP and Data Studio. Vivek Vaidya is a serial tech entrepreneur who has spent the last 25 years building industry-leading technologies in enterprise software, data management, analytics, and machine learning/AI. In his most recent role as CTO of Salesforce Marketing Cloud, he led and managed the engineering teams for all Salesforce Marketing Cloud products. Vivek joined Salesforce in 2016 through the acquisition of Krux, of which he was cofounder and CTO. He has extensive expertise in algorithms, data mining, machine learning technologies, computer networking, distributed systems, and enterprise web application architectures. He holds an MS in Computer Science from the University of Denver and an MS in Mathematics and Computer Applications from the Indian Institute of Technology, Delhi.Visit salesforce.comp.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.5px Times}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.5px Times; min-height: 16.0px} Details ISBN 1260441539 ISBN-13 9781260441536 Title Data Driven: Harnessing Data and AI to Reinvent Customer Engagement Author Tom Chavez, Vivek Vaidya, Chris OHara Format Hardcover Year 2018 Pages 256 Publisher McGraw-Hill Education GE_Item_ID:119206385; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. 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Price: 35.02 USD

Location: Fairfield, Ohio

End Time: 2024-11-11T04:21:50.000Z

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