Description: Engineering Legitimacy : How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Age, Hardcover by Petkova, Iva, ISBN 3319907069, ISBN-13 9783319907062, Brand New, Free shipping in the US
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors” seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding question in the sociology of organizations and neo-institutional theory: How do institutionalized organizations in creative industries resolve the inherent conflict between art and commerce, particularly in a changing institutional environment? Engineering Legitimacy outlines the processes through which e-commerce and social commerce companies in fashion disturb and reconstruct the industry, crosscutting their technical field of expertise and looking to legitimize their innovative practice in the institutionally elaborated field of fashion. Through an analysis of the emerging culture of innovation collectively created by start-up outsider disruptors, this book contemplates how fashion-technology companies transform their moral narratives into acceptable commercial practice, legitimating a model of profound institutional change over the operations of fashion companies.
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Book Title: Engineering Legitimacy : How Institutional Entrepreneurs in e-Commerce Bring Fashion Companies into the Digital Age
Number of Pages: Xvii, 188 Pages
Language: English
Publisher: Springer International Publishing A&G
Topic: Archaeology, Sociology / General, Industries / Fashion & Textile Industry, New Business Enterprises, Anthropology / General, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year: 2018
Illustrator: Yes
Genre: Social Science, Business & Economics
Item Weight: 94.2 Oz
Item Length: 8.3 in
Author: Iva Petkova
Item Width: 5.8 in
Format: Hardcover
