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Market Entry Strategies: Internationalization Theories, Concepts And Cases

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Market Entry Strategies: Internationalization Theories, Concepts And CasesISBN13:9783110650679ISBN10:3110650673Author:Glowik, Mario (Author)Description:This Entirely Revised And Updated Third Edition Continues To Combine The Profound Explanation Of Internationalization Theories And Concepts With Real-Life Firm Cases Reviewing The Readers' Valuable Feedback From Successful Previous Editions Of Market Entry Strategies This Version Targets To Improve The Readability, Among Others, Through Modified Layout And Attractive Colored Design New Firm Cases Such As , Deutsche Bank And Tesla Contribute To Broaden The Books' Industry Focus Particular Attention Is Paid On The Case Studies Developed To Exercise In Light Of Business Practice What Is Theoretically Taught And Explained In The Textbook Through Its Link To Digital Learning Tools Such As Charts Available To The Public At Youtube This New Edition Provides Best Pre-Requisites For Distance Learning Environments Binding:Paperback, PaperbackPublisher:Walter de GruyterPublication Date:2020-08-25Weight:1.15 lbsDimensions:Number of Pages:250Language:English

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Location: USA

End Time: 2024-12-06T11:31:13.000Z

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Market Entry Strategies: Internationalization Theories, Concepts And Cases

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Book Title: Market Entry Strategies: Internationalization Theories, Conc...

Number of Pages: 179 Pages

Publication Name: Market Entry Strategies : Internationalization Theories, concepts and Cases

Language: English

Publisher: DE Gruyter Gmbh, Walter

Publication Year: 2020

Subject: Marketing / General, Management

Item Weight: 16.2 Oz

Type: Textbook

Subject Area: Business & Economics

Item Length: 11 in

Author: Mario Glowik

Item Width: 8.3 in

Format: Trade Paperback

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