Description: Marketing Pathfinder : Key Concepts and Cases for Marketing Strategy and Decision Making, Paperback by Stewart, David; Saren, Michael, ISBN 1119961769, ISBN-13 9781119961765, Brand New, Free shipping in the US "This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world. The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions. Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make"--
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Book Title: Marketing Pathfinder : Key Concepts and Cases for Marketing Strat
Number of Pages: 288 Pages
Publication Name: Marketing Pathfinder : Key concepts and Cases for Marketing Strategy and Decision Making
Language: English
Publisher: Wiley & Sons, Incorporated, John
Subject: Marketing / General, General, Strategic Planning
Item Height: 0.6 in
Publication Year: 2014
Type: Textbook
Item Weight: 19.1 Oz
Subject Area: Business & Economics
Item Length: 9.6 in
Author: Michael M. Saren, David W. Stewart
Item Width: 7.4 in
Format: Trade Paperback
