Description: Marketing Strategy, Text and Cases [Misc. Supplies] Product Overview Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Details Language : English ISBN-10 : 1285170431 ISBN-13 : 35 Item Weight : 2.47 pounds Dimensions : 8.07 x 0.87 x 10 inches Best Sellers Rank: #5,522,873 in Books (See Top 100 in Books) Customer Reviews: 4.3 out of 5 stars 120 ratings Quality Products Have peace of mind knowing that your order will arrive original factory sealed packaging. That means that you'll have the full force of the manufacturer's warranty to protect your purchase. Fast and Free Shipping You're already purchasing the item. Why pay additional for shipping, especially slow shipping? We get your order shipped out and delivered to your doorstep as quickly as possible. Commitment We are committed to making sure that you leave this transaction satisfied. That means having access to real people that get your questions and concerns answered quickly. Give us a shot and we will make sure that you will look to us again!
Price: 86.22 USD
Location: Wooster, Ohio
End Time: 2024-07-18T23:55:01.000Z
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Item Specifics
All returns accepted: ReturnsNotAccepted
Brand: Marketing
MPN: does not apply
ISBN: 1285170431
ISBN10: 1285170431
ISBN13: 9781285170435
Book Title: Marketing Strategy, Text and Cases
Item Length: 10in.
Item Height: 0.9in.
Item Width: 8.1in.
Author: O. C. Ferrell, Michael Hartline
Format: Trade Paperback
Language: English
Topic: Marketing / General
Publisher: Cengage South-Western
Publication Year: 2013
Genre: Business & Economics
Item Weight: 39.5 Oz
Number of Pages: 624 Pages