Description: Qualitative Marketing Research A Cultural Approach Author(s): Johanna Moisander, Anu Valtonen Format: Hardback Publisher: SAGE Publications Inc, United States Imprint: SAGE Publications Inc ISBN-13: 9781412903806, 978-1412903806 Synopsis Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.
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Book Title: Qualitative Marketing Research
Number of Pages: 240 Pages
Language: English
Publication Name: Qualitative Marketing Research: a Cultural Approach
Publisher: SAGE Publications INC International Concepts
Publication Year: 2006
Subject: Marketing
Item Height: 242 mm
Item Weight: 560 g
Type: Textbook
Author: Johanna Moisander, Anu Valtonen
Series: Introducing Qualitative Methods Series
Item Width: 170 mm
Format: Hardcover
