Description: About this productSynopsisStrategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET : Relevant information and case studies for marketing executives and professionals.Product IdentifiersISBN-100136107060ISBN-139780136107064eBay Product ID (ePID)2484192Key DetailsAuthorRobert Peterson, Roger KerinNumber Of Pages744 pagesFormatHardcoverPublication Date2009-08-04LanguageEnglishPublisherPrentice Hall PTRPublication Year2009Additional DetailsEdition Number12Copyright Date2010IllustratedYesDimensionsWeight58.9 OzHeight0.5 In.Width8.5 In.Length10.9 In.Target AudienceGroupCollege AudienceClassification MethodLCCN2009-019796LC Classification NumberHF5415.135.K47 2010Dewey Decimal658.8/02Dewey Edition22
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Item Length: 10.9 in
Item Height: 0.5 in
Item Width: 8.5 in
Author: Robert Peterson, Roger Kerin
Publication Name: Strategic Marketing Problems : Cases and Comments
Format: Hardcover
Language: English
Subject: Marketing / General, Strategic Planning
Publisher: Prentice Hall PTR
Publication Year: 2009
Type: Textbook
Subject Area: Business & Economics
Item Weight: 58.9 Oz
Number of Pages: 744 Pages
