The $10 Trillion Prize : Captivating the Newly Affluent in China

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Publication Name: Harvard Business Review Press

Book Title: $10 Trillion Prize : Captivating the Newly Affluent in China and India

Number of Pages: 336 Pages

Language: English

Publisher: Harvard Business Review Press

Topic: Consumer Behavior, International / General

Item Height: 1.1 in

Publication Year: 2012

Illustrator: Yes

Genre: Business & Economics

Item Weight: 20 oz

Item Length: 9.2 in

Author: Michael J. Silverstein, David Michael, Abheek Singhi, Carol Liao

Item Width: 6.1 in

Format: Hardcover