Unique Selling Propositions in Tourism: Research Insights from the Caribbean Reg

Description: Unique Selling Propositions in Tourism by Babu P. George Estimated delivery 3-12 business days Format Paperback Condition Brand New Description The unique selling proposition (USP) is a marketing idea that gained popularity among both academicians and practitioners, at least since the 1950s. Marketers knew for long that it is not enough to differentiate; equally important it is to propositionalize the basis of differentiation. The television advertising guru Rosser Reeves called for advertisements to be reflective of this and coined the term USP. Since then, marketing based on the USP concept has become ever popular. Just like various other industries, various tourism destination promotional campaigns began to highlight USPs that make these destinations distinct and different. However, scholarly investigations about the development or management of these campaigns remained very limited. This research is aimed to fill this gap. Author Biography Babu George holds a doctoral degree in management studies with a focus on services management and marketing. He has undergone substantial post-doctoral training in interdisciplinary issues that touches upon various social science areas. He has got more than fifteen years of university teaching - research - higher education administration experience (ten years, post-PhD), in the US and internationally. Currently, he is associate professor of management at Fort Hays State University. Previously, he taught at the Swiss Management Center University, University of Nevada Las Vegas, University of Liverpool, Alaska Pacific University, University of Southern Mississippi, and Pondicherry University. He is the editor of International Journal of Qualitative Research in Services (Inderscience). He serves on the governing-advisory boards of multiple nonprofits working in the social sector, located in various countries. He is a passionate observer of the complex dynamics of creative destruction that makes idea innovations possible. In his free time, he offers free consulting for the budding grassroots level entrepreneurs. LinkedIn: Details ISBN 154050722X ISBN-13 9781540507228 Title Unique Selling Propositions in Tourism Author Babu P. George Format Paperback Year 2016 Pages 90 Publisher Createspace Independent Publishing Platform GE_Item_ID:127710226; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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End Time: 2024-11-17T09:46:00.000Z

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