Description: Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits, Paperback by Lawes, Rachel, ISBN 1398607649, ISBN-13 9781398607644, Brand New, Free shipping in the US Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.
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Book Title: Using Semiotics in Marketing : How to Achieve Consumer Insight fo
Number of Pages: 360 Pages
Publication Name: Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits
Language: English
Publisher: Kogan Page, The Limited
Subject: Marketing / General, Consumer Behavior, Commerce, Marketing / Research
Item Height: 0.7 in
Publication Year: 2023
Item Weight: 18.9 Oz
Type: Textbook
Item Length: 9.2 in
Subject Area: Business & Economics
Author: Rachel Lawes
Item Width: 6.1 in
Format: Trade Paperback