Description: Using Semiotics in Retail : Leverage Consumer Insight to Engage Shoppers and Boost Sales, Paperback by Lawes, Rachel, ISBN 1398603821, ISBN-13 9781398603820, Brand New, Free shipping in the US
Boosting retail sales is more important than ever. Stand out in a global, marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. Th is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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End Time: 2025-01-23T16:42:14.000Z
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Book Title: Using Semiotics in Retail : Leverage Consumer Insight to Engage S
Number of Pages: 296 Pages
Language: English
Publication Name: Using Semiotics in Retail : Leverage Consumer Insight to Engage Shoppers and Boost Sales
Publisher: Kogan Page, The Limited
Item Height: 0.7 in
Publication Year: 2022
Subject: Industries / Retailing, Marketing / General, Consumer Behavior, Commerce
Item Weight: 15.9 Oz
Type: Textbook
Author: Rachel Lawes
Item Length: 9.2 in
Subject Area: Business & Economics
Item Width: 6.2 in
Format: Trade Paperback
